Personal Brand

IMPORTANT note: This coaching practice is closed. I have retired to all but former clients and am not able to take on any new clients. I am sorry I can’t be of service to you.  A referral for you: Stacey Lane in Portland. I have met her, have respect for her, and find her approaches similar to mine.

Why bother with having a personal “brand” in your career or job search?personal brands

Your brand is a clear expression in words and stories about the value you uniquely bring in knowledge, experience and character traits. It keeps you from “wandering off” when discussing your background. A personal brand gives you a framework to answer the question, “Why should we hire you?” It provides a consistent thread to use for all the times you will need to talk or write about yourself – in a resume, cover letter, performance review, interview or professional networking site profile.

The effort you invest in identifying this unique value proposition will be well rewarded. A well crafted brand will help you be remembered long after that interview or networking meeting.